Indian apparel and garment manufacturer Raymond Lifestyle is pivoting its international growth strategy toward Europe, targeting the region to contribute 20% to 25% of its total exports within the next two years as it diversifies away from heavy reliance on the United States.
Driven by shifting US trade policies and new trade agreements with the UK and Europe, the strategic recalibration comes as Indian textile exporters adjust supply chains to mitigate tariff volatility and capitalize on rising demand across European retail markets.

Key Operational Highlights & Manufacturing Expansion

  • Shift in Export Sourcing Shares: Historically, the US accounted for nearly 65% of Raymond's total exports, with Europe contributing approximately 17%. Over the next 24 months, the company expects the US share to normalize between 55% and 60% as European shipments accelerate.

  • Double-Digit Inquiry Surge: Following recent trade deal momentum, inquiries from European buyers have surged by double digits, with approximately 30% converting into active commercial orders across the UK, Germany, France, and Poland.

  • Manufacturing Line Tripling: To support the anticipated volume growth, Raymond is stepping up production at its Ethiopia plant and tripling production lines at its Andhra Pradesh facility to 10 operational lines over two years.

  • Financial & Trade Context: International exports accounted for roughly 20% of Raymond Lifestyle's overall revenue in FY26. Industry-wide, India’s textile exports to key European markets grew 9% in FY26 to ₹69,445 crore ($7.29 billion), while US-bound shipments contracted by 7%.