<h3 data-path-to-node="0">Boosting South India’s presence in global consumer product manufacturing, Tamil Nadu Chief Minister C. Joseph Vijay has virtually laid the foundation stone for the Phase II expansion of the Evervan-Kothari footwear manufacturing plant. Located at the Mayanur campus in the Karur district, the <b data-path-to-node="5" data-index-in-node="308">$102 million (₹850 crore)</b> high-tech manufacturing project marks a significant scaling up of the joint venture between Taiwan's Evervan Group and India’s Kothari Industrial Corporation Limited (KICL), operating under the Phoenix Kothari Footwear umbrella.</h3><p data-path-to-node="6">The development represents the first major private-sector industrial project anchored by the Chief Minister since taking office, directly advancing the state’s specialized industrial policy to cultivate major non-leather production hubs outside traditional urban centers.</p><h3 data-path-to-node="8"><b data-path-to-node="8" data-index-in-node="0">Integrated Mayanur Campus Dedicated to Global Adidas Sourcing; Targets 40 Million Pairs Annually</b></h3><p data-path-to-node="9">The large-scale manufacturing expansion targets direct integration with global athletic supply chains, leveraging local labor ecosystems:</p><ul data-path-to-node="10"><li><p data-path-to-node="10,0,0"><b data-path-to-node="10,0,0" data-index-in-node="0">Exclusive Production for Sportswear Giant Adidas:</b> The Phase II facility is built to operate exclusively as a state-of-the-art sourcing and manufacturing line for German sportswear brand Adidas. Combined with the initial development phase, the total integrated investment across the campus scales to <b data-path-to-node="10,0,0" data-index-in-node="299">₹1,700 crore</b>.</p></li><li><p data-path-to-node="10,1,0"><b data-path-to-node="10,1,0" data-index-in-node="0">Massive Production Output:</b> Once the expansion phases are fully operational over the next three years, the integrated Karur plant will feature over one million square feet of advanced assembly lines. The facility is engineered to produce <b data-path-to-node="10,1,0" data-index-in-node="237">40 million pairs of shoes annually</b> for both the domestic Indian market and premier international export-import (EXIM) pipelines.</p></li><li><p data-path-to-node="10,2,0"><b data-path-to-node="10,2,0" data-index-in-node="0">Empowering a Specialized Local Workforce:</b> The integrated industrial complex is projected to create a total of <b data-path-to-node="10,2,0" data-index-in-node="110">13,500 jobs</b> across both operational phases, with Phase II specifically accounting for 6,750 new employment opportunities. The recruitment framework heavily prioritizes hiring women from rural communities across the Karur region to promote sustainable economic development.</p></li><li><p data-path-to-node="10,3,0"><b data-path-to-node="10,3,0" data-index-in-node="0">Accelerating Construction Timelines:</b> Project developers highlight that the initial manufacturing units will achieve operational readiness within the next six months. Construction is being executed to strict international compliance standards by Phoenix Kothari Infrastructure Development (PKID), building on its previous manufacturing rollouts in Perambalur.</p></li></ul>